The Harry Potter poster makes the on looker hopeful as it shows Harry, Ron and Hermione in the for front with piles of rubble in the background, suggesting that they will defeat Voldemort.The syntagm in thbis poster helps the audience to think that harry is ready to fight Voldemort and isn't going to give up. This is due to the army style jacket, having his wand at the ready and having an angry expression on his face. The connotation of the poster can be read differently by different people. For example some people may see Harry as worried about what he can see in front of him, but others may read it as him being ready to go against Voldemort. The fact that the wrinting telling us 'IT ALL ENDS 7.15', shows us that the producers wanted everyone to realise it is coming to and end. Its almost like the end of an era, and the producers are trying to get the long term audience to watch.